Tourism Opportunities Plan

Destination Kiama (Kiama Municipal Council) released the Kiama Tourism Opportunities Plan (TOP) in 2018, to lead a discussion about the future of tourism investment in the Kiama area over the next decade.

  • The TOP identifies Kiama’s key tourism experiences and suggests ways to sustainably develop these experiences for visitors and locals alike.
  • The TOP was developed from local workshops involving members of the public, tourism operators, business organisations, and the NSW Government.
  • Participants worked together to define what was special about Kiama from the point of view of locals and visitors, establishing four ‘hero’ experiences.
  • Participants then suggested a range of ideas to help visitors and locals better enjoy each hero experience, by developing or ‘activating’ them.

In 2022, Kiama Council developed its Tourism and Events Strategic Plan, which sits under the TOP.